Our Core Values
We Promote Taste
Tender Veal and crunchy coating, paired with Italian gourmet tradition – how can you not love our tasty and delicious products? We are on a mission to spread our love for veal.
We Pursue Quality
Only supreme-quality 100% Dutch veal, the worlds best crumb coating and top ingredients like Celtic Sea Salt and original Grana Padano go into our products – for your enjoyment.
We Create Convenience
Our tasty products are fully cooked and then frozen – for convenient stocking. As needed, you can quickly and easily reheat them in oven, Airfryer or grill to enjoy within minutes.
We Practice Transparancy
Our veal-friendly meat is traceable from farm to fork. We do not water-inject nor tumble our meat and use only natural ingredients.
Down-to-earth Dutchman, trained butcher, experienced entrepreneur, passionate about quality veal.
Tradition-respecting Italian, trained butcher, well-travelled cosmopolitan, passionate about gourmet food.
Food visionairies Paulus Nieuwenhuis and Enzo Sisto meet at the Cuore Italia pop-up store in Amsterdam. This starts off a long series of talks about the future of meat consumption and the development of tastes and trends.
Out of their love for veal, Paulus and Enzo set out to combine Italian taste and gastronomy, Dutch quality veal and a special crumbing process to develop innovative consumer products.
The first three products are realized: Veal Escalope alla Milanese, Veal-Vegetable Burger and Veal Chips. Brand registry worldwide is initiated. A stand at SIAL 2016 is secured and the Veal Chips win a SIAL Innovation Nomination.
The VealCreations concept is introduced at SIAL. Production starts for Benelux. More products are being developed for introduction in 2017.